Google Inc (NASDAQ:GOOG) finally lost Santa Tracking to Microsoft Corporation (NASDAQ:MSFT)

  on Dec 14,2012 Posted in Business News ,Finance
 
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Google Inc (NASDAQ:GOOG) has ultimately lost its partnership in terms of tracking Santa for Charismas season with Pentagon’s North American Aerospace Defense Command to Microsoft Corporation (NASDAQ:MSFT) this December.

GOOG was serving the children’s need to stay updated about Santa’s whereabouts every now and then during December big festival since 2007. But, this year search giant lost its contract regarding Santa’s satellite monitoring to equally important software company.

Furthermore, analysts are of the view that MSFT will manage to stay alive in market through tracking Santa because it will assist the company in increasing its products’ visibility worldwide.

Nevertheless, Google Inc (NASDAQ:GOOG) is not out of the game at all because, it developed an online app to track Charismas icon. However, MSFT is also offering the featured facility to windows mobile users as well.

Google Inc (NASDAQ:GOOG) hit 22.20% as their profit margin for the last twelve months and had an operating margin of 27.00%. Evaluating management effectiveness, return on equity was maintained at 17.18% in last twelve months. Return on assets for Intel was 13.29%. In the previous 52 weeks the price has traded between $556.52 – $774.38. The last session’s volume of 3.44 million shares competed with the average daily trading volume of 2.14 million shares.

Taking a look at some competitors, Microsoft Corporation (NASDAQ:MSFT) had a 21.71% profit margin in the last twelve months and an operating margin at 27.46%. Return on equity for this company was 24.50% in the last twelve months. Return on assets was 13.70%. In the last year the stock has moved within a range of $25.44 – $32.95. The last session’s volume of 45.07 million shares competed with the average daily trading volume of 59.33 million shares.

Zynga Inc (NASDAQ:ZNGA) recorded a profit margin of -46.51% for the prior 12 months and an operating margin at -55.19%. Return on equity for this stock was -69.00% while return on assets was -28.95%.

 

 



 

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