Pitney Bowes Inc (NYSE:PBI) unveils White Paper to increase effectiveness of direct mail

Pitney Bowes Inc (NYSE:PBI) today unveiled a white paper that recommends strategies to help mailers and service bureaus enhance the efficacy of direct mail solutions for Standard Mail.

The white paper has been titled as “The Direct Answer”. It draws attention to the latest modification and innovations in technology and mail operations, and also provides way to improve workflows of organizations, increase response rates and cut costs by using direct mail techniques.

According to the Grant Miller, direct mail is still one of the cheaper and effective communications tools available for customer engagement. He further stated that use of the suitable direct mail strategies and solutions let the mailers to provide more personalized, relevant and timely messages to build customer experiences that can break through the clutter and encourage prospects to act.

Five important strategies were highlighted by the white paper that can allow mailers and service bureaus raise their direct mail ROI.

Pitney Bowes Inc. (NYSE:PBI) hit 7.57% as their profit margin for the last twelve months and had an operating margin of 8.78%. Evaluating management effectiveness, return on equity was maintained at 935.47% in last twelve months. Return on assets for Intel was 4.96%. In the previous 52 weeks the price has traded between $10.65 – $19.65. The last session’s volume of 3.02 million shares competed with the average daily trading volume of 5.11 million shares.

Within the industry, Xerox Corporation (NYSE:XRX) had a 4.99% profit margin in the last twelve months and an operating margin at 6.37%. Return on equity for this company was 9.70% in the last twelve months. Return on assets was 3.69%. In the last year the stock has moved within a range of $6.10 – $8.84. The last session’s volume of 8.59 million shares competed with the average daily trading volume of 9.92 million shares.

VeriFone Systems Inc (NYSE:PAY) recorded a profit margin of 13.24% for the prior 12 months and an operating margin at 4.55%. Return on equity for this stock was 28.94% while return on assets was 9.84%.

Within the industry, Steelcase Inc. (NYSE:SCS) had a 2.83% profit margin in the last twelve months and an operating margin at 4.34%. Return on equity for this company was 11.28% in the last twelve months. Return on assets was 4.64%.